Job Title:
Consumer Insight Manager
Location: Kasur, Pakistan
Terms: Full-Time
Date of posting: 28.04.2021
Date of closing: 08.05.2021
Salary: PK, 54660.00
Consumer Insight Manager | Nestle Pakistan-April 2021
About Company
(NestlePakistan):
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
About Role/Job Purpose:
- Implement and Conduct research and analysis that help Marketing and other areas to know their consumers deeply. Helping them to describe who the target is, what they do and why they do it.
Consumer Insight Manager | Nestle Pakistan-April 2021
Job Responsibilities:
- Coordinate with research partners on the implementation of the Methodologies and Market Research Tools and consumer intimacy building to know your consumers deeply
- Implement and guarantee the quality in all the research processes and analysis
- Gather the information to conduct consumer, shopper, retail, competitive and customer analysis to support business with relevant data, information and insights
- Support brand builders in their winning actions for all BBNW (Brand Building the Nestle Way) rooms with relevant consumer research and synthesis
- Implement Methods and Tools in order to build the knowledge base to support internal stakeholders to understand the target consumer and support “Know your consumer” deeply
Requirements :
- Bachelor’s/Master’s degree in Marketing or business related field
- At least 3 years’ experience in market research at Nestlé or equivalent FMCG and / or strategic planning at Communication / Media Agency
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