Job Title: Lead Analyst- Customer Retention & Segmentation
Location: Lahore, Punjab
Terms: Full-Time
Date of posting:21.04.2021
Valid Date: 30.04.2021
Lead Analyst- Customer Retention & Segmentation Jobs at StarzPlay Pakistan April 2021
About Company (StarzPlay Pakistan):
STARZ PLAY is a subscription video on demand service headquartered in Dubai and available in 19 countries in the MENA region. Our service streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kids’ entertainment and dedicated Arabic content to subscribers in the region. This is what makes us the fastest-growing SVOD service in the region.
Job Purpose:
This role will have high visibility across the company and will be actively contributing towards key decisions. This is a huge opportunity to drive meaningful business efficiencies in one of the fastest growing companies in the MENA region.
Lead Analyst- Customer Retention & Segmentation Jobs at StarzPlay Pakistan April 2021
Job Responsibilities:
Own our Customer Retention and Lifecycle Modeling from a segment creation, analysis & reporting strategy perspective.
- Analyze data from multiple sources and provide an interpretation of customer behavior along with actionable insights to reduce Churn
- Design & automate dashboards, create recurring & ad-hoc reports & charts.
- Collect, analyze & present customer & visitor behavior, conversion data, customer journeys,
- Work cross-functionally with product, tech, marketing, data and billing teams to ensure the
- Conduct exploratory data analysis and understand larger picture trends happening within the data
- Translate complex concepts to non-analyst stakeholders through data, visuals, and narratives
Requirements :
- 3+ years relevant statistical / data analysis experience in an online environment;
- BSc. in a numerate degree or demonstrable equivalent experience working with complex data
- Hands on experience with Python/R/Scala
- Experience with relational SQL and NoSQL databases.
- Experience with Data Visualisation & Dashboard tools such as Tableau, Power BI etc. as well as
- Advanced Excel skills
- Excellent working knowledge of Web & App Analytics tools such as Google Analytics (including
- Data Studio), Appsflyer, Omniture Site Catalyst or similar.
- Understanding of CRM, User Journeys & Segmentation specifically & digital marketing generally
- Knowledge of subscription business preferred
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