Manager Ecommerce & Digital at Fatima Group in Lahore 2022

Job Title: Pakistan Jobs Fatima Group looking to hire following staff
Jobs LocationLahore ,Pakistan
Hiring OrganizationFatima Group ,Pakistan
Published Date05 August 2022
Valid Date30 August 2022
Job TypeFull time
Salary PKR
Official Website
Manager Ecommerce & Digital at Fatima Group in Lahore 2022
About : Fatima Group

Fatima Group is one of the largest business conglomerates in Pakistan operating in diversified sectors like Fertilizers, Textiles, Sugar, Energy, Packaging, Mining & Trading of commodities.

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Manager Ecommerce & Digital at Fatima Group in Lahore 2022

Manager Ecommerce & Digital

Lahore , Pakistan

Digital Marketing Strategy

  • Develops digital activations for follower engagement, retention, paid media and tactical campaigns, mirroring and adapting,online experience
  • Determines communication channels and programs planning and drive asset creation that are best suited to achieve objectives
  • Works with teams to ensure the customer journey from awareness, interest, to conversion and loyalty are brand appropriate and impactful
  • Collects intelligence, data and insight from platforms to share with key stakeholders

Digital /Paid Media

  • Works closely with the marketing lead on managing social media/seeding/paid media strategy on digital social platforms (IG, Google) and achieve optimal ROI and set objectives with set budget
  • Optimizes targeting and segmentation through analysis
  • Delivers reports to broader internal team on the performance of marketing campaigns and programs
  • Reviews and evaluates paid media strategy with Cosmetics Business Head & Marketing Lead to make recommendations to optimize and improve performance
  • Works with cross functional teams to provide necessary results, measurement and analytics
  • Manages and tracks paid media budget for relevant platforms

Marketing Operations

  • Facilitates cross-functional team communication and collaboration
  • Works closely with marketing team to achieve country objectives including revenue target
  • Manages digital marketing budgets and prepares all relevant planning, tracking and reporting
  • Maintains e-commerce marketing calendar


  • Be main point of contact for all online retailers
  • Work closely with Business Unit Head & Marketing Lead for new retailer launches
  • Maintain all sales records and reporting
  • Communicate and monitor all price updates
  • Work with marketing team to complete assets
  • Secure placements on channels
  • Monitor all POs to ensure timely and accurate deliveries
  • Maintain standards of product merchandising online / copy, imagery, usage
  • Work closely with marketing, creative services team members and agencies
  • Trainings for partners and team members
  • Identifying opportunities for brand exposure and drive the e-tailer to achieve sales and brand goals
  • Lead QA for brand presence on retailer sites ensuring brands are merchandised and presented in line with equity standards and guidelines
  • Evaluate promotion plans for retail partners and share post event analytics, in partnership with marketing team
  • Conduct final user testing and quality assurance processes on all new retailer pages, applications, e-mails, offers and new products to ensure accuracy, browser compatibility and high-quality user experience
  • Routinely monitor the competitive landscape and share learnings cross functionally
  • Responsible for all E-Commerce Targets and E-tailer P&L
  • The Last Date to Apply Online is 15-July-2022.

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Manager Ecommerce & Digital at Fatima Group in Lahore 2022

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