Marketing & Innovation Lead Industrial job at Ingredion Pakistan-April 2021

Job Title: Marketing & Innovation Lead Industrial

Location: Faisalabad, Pakistan
Terms: Full-Time
Date of posting: 18.04.2021
Valid Date: 28.04.2021
Marketing & Innovation Lead Industrial job at Ingredion Pakistan-April 2021


About Company (Rafhan Maize):

Rafhan Maize Products Company Ltd., is located at Faisalabad, about 1100 kilometers north of Karachi, in Pakistan. The Company processes thousands of tons of corn every year to produce high quality food ingredients and industrial products. Rafhan Maize is the pioneer in producing diversified type of starches and sweeteners for multiple applications in more than 50 types of industries.


About Job/Role:

Ingredion (Rafhan Maize) is hiring Marketing & Innovation Lead, Industrial who will be responsible for driving the growth and development of Industrial Segments in Pakistan, majorly Textile and Paper Segments and development of new segments in Industry. He / She will identify new innovations /opportunities, develop the business cases and lead projects through a structured and effective process. Will conduct market research & analysis and develop plan for marketing of new products. Will lead the strategy development and implementation for the Industrial segments.

Marketing & Innovation Lead Industrial job at Ingredion Pakistan-April 2021

Job Responsibilities:

  • Responsible for driving the growth and development of Industrial segment in Pakistan.
  • Ensure delivery of the sales goals and innovation targets of Industrial segment in collaboration with sales and Product Development & Technical service team.
  • Identify new opportunities, develop the business cases and lead projects through an effective and structured process.
  • Liaison with R & T & application team for development of new products and solutions. 
  • Interaction with customers for market insight, customer need analysis and new solution validation. 
  • Identify trends, macro insights and future scenarios that could impact long-term and short-term Segment growth
  • Gather and analyze market data and trends and develop and maintain segment strategy
  • Expand the product portfolio in line with market, customer and consumer needs.
  • Developing packaging designs in collaboration with sales, technical, legal and corporate team.
  • Develop networking Regionally and at Corporate level with marketing & innovation for learning and sharing information to facilitate project and program delivery.
  • Interaction with customers, industry specialists, trade associations etc to understand the market dynamics.
  • Develop knowledge of competitors and Ingredion’s market share and identify current and future sources of competitive advantage.

Requirements :

  •  BSc Textile or Chemical Engineering / Masters in Science, preferably with a post qualification in marketing or having good insight or experience of marketing.
  • High end innovation and digital marketing experience
  • B2B Solid experience in Segment Marketing /Product Marketing 
  • Project management experience and expertise
  • Experience across various industrial applications and ingredients. Specific deep knowledge of the relevant segment will be an advantage. 

Submit Your Application Now


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