MCM BP job at GlaxoSmithKline (GSK) April 2021 Apply Now

Job Title: MCM BP

Location: Pakistan, Karachi
Terms: Full-Time
Posted Date: 13.04.2021
Valid Date: 21.04.2021
MCM BP job at GlaxoSmithKline (GSK) April 2021 Apply Now

About Company (GSK) GlaxoSmithKline:

GSK Pakistan GlaxoSmithKline Pakistan Limited was created January 1st, 2001 through the merger of SmithKline and French of Pakistan Limited, Beecham Pakistan (Private) Limited and Glaxo Wellcome (Pakistan) Limited and stands today as the largest pharmaceutical company in Pakistan. Explore our three business area portfolios for more information. We list many – but not all – of our products across a wide range of countries on the following pages. You can find an A-Z list of our prescription medicines below. Unfortunately, we cannot provide comprehensive information about our medicines on this website, in compliance with regulations. However, if you are a healthcare professional, you can find more comprehensive, local information by following the steps below. If you are a healthcare professional seeking further information about our products, let us guide you to the relevant GSK website.

About Job/Role:

  • Support the MCM Lead in creating and executing the MCM strategy by planning/delivering integrated campaigns, managing multiple marketing platforms, support launch of new/innovative digital mediums  & efficient stakeholder management

MCM BP job at GlaxoSmithKline (GSK) April 2021 Apply Now


  • Continuous engagement with brand teams as well as key stakeholders in other functional areas (Medical, Regulatory, Compliance, Legal, IT, Sales, Marketing) to drive the overall MCM strategy
  • Help the MCM Team develop a framework to enable marketers to build their channel selection strategy, accounting for variables and dynamics such as customer group, marketplace, lifecycle stage, investment level etc.
  • Share actionable customer insights to the commercial teams
  • Execute the 12-month multichannel operational plan to deliver the activities that build towards the longer-term strategy, including oversight of multichannel activities with market leads to ensure effective delivery and measurement of outputs.
  • Represent GSK brands to both internal (Global Digital Services, CoE, Franchise, Design Center)and external stakeholders (strategic vendors, health care professionals)
  • Continuous evaluation of the MCM strategy to optimize channel, customer, consumer offering.
  • Grow stakeholder engagement in the LOC and aligning to the MCM strategy.
  • Inspire the marketing brand teams by helping them develop MCM capabilities and strategies and growing capability through on/off the job training and coaching
  • Overall accountability for setting and achieving multichannel operations metrics including key performance indicators (KPIs) and service level agreements
  • Assist in creating alignment across internal teams to MCM global standards, enabling technologies and rep CRM solutions, including CLM / iPad Strategy & Capabilities and eMeetings /Web Conferencing

Requirements :

  • Minimum Level of Education: Bachelors (16 years education)
  • Area of Specialisation: Business, Marketing, Digital Marketing
  • 1+ years in a similar role (Digital Marketing, Marketing, Advertisement) at a brand or agency level

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