Job Title: Insights Manager
Location: Lahore, Pakistan
Terms: Full-Time
Date of Posting: 18.04.2021
Valid Date: 28.04.2021
Pepsico Jobs 2021 Pakistan |Insights Manager-April 2021
About Company: (PEPSICO)
In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world’s leading food and beverage companies: PepsiCo.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
About Role:
- Enhance Consumer, Shopper and Trade understanding and facilitate fact-based Marketing capability for the Business Unit, to drive competitive advantage in all Beverages & Snacks categories through sharpening our brands’ positioning, advertising and innovation based on relevant consumer insights.
Pepsico Jobs 2021 Pakistan |Insights Manager-April 2021
Job Responsibilities:
- Support Annual Operating Plan and Strategic Plan Development
- Lead the development of data and insights for all Beverages categories.
- Be a resource for marketing (BU) for developing consumer and market place insights to sustain competitive advantage for all PI Beverages brands.
- Support management/brand teams on categories and brand performance
- Provide regular updates to management/brand teams on volume/KPIs and share in a competitive context.
- Be involved with Marketing team and advertising agencies in developing and evaluating advertising campaigns (lead copy testing)
- Evaluate advertising, positioning and platform effectiveness for all brands and feedback into the advertising development process
- Develop protocols for evaluation and monitoring of all types of innovation
- Support deeper analysis of the business issues in specific areas with the brand teams
- Identify, integrate and synthesize category and consumer insights, to segment and target opportunities for New Product Development
- Highlight areas of opportunities in segments, new categories, pricing of packs etc.
- Provide analysis to Bottlers and Sales teams on categories/brand/franchise
Requirements :
- MBA from a reputable local or international university
- Must be skilled in analysis and problem solving and have excellent project and financial management skills
Submit Your Application Now
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