Senior Brand Manager (Sensodyne) GSK Pakistan-April 2021

Job Title:
Senior Brand Manager (Sensodyne)

Location: Pakistan, Karachi
Terms: Full-Time
Posted Date: 27.04.2021
Valid Date: 26.05.2021
Senior Brand Manager (Sensodyne) GSK Pakistan-April 2021

About Company
(GSK) GlaxoSmithKline:

GSK Pakistan GlaxoSmithKline Pakistan Limited was created January 1st, 2001 through the merger of SmithKline and French of Pakistan Limited, Beecham Pakistan (Private) Limited and Glaxo Wellcome (Pakistan) Limited and stands today as the largest pharmaceutical company in Pakistan.

About job/Role:

  • Responsible & accountable for full P&L of Sensodyne brand (key Power brand), ensuring achievement of accelerated share and sales growth as part of IPT plan with full ownership.
  • Partner with LOC Leadership & Cross- Functional Team (eg. Sales, Shopper Marketing, Demand Planning, Supply Chain, Regulatory and GMS) and Area/Global Category Teams (Area Marketing, Area Shopper Marketing, Area Analytics, Area Digital, Area NPI and Global Category) to deliver highly effective brand strategies for Sensodyne.
  • Provide marketing strategic input into the core commercial cycle and S&OP processes in market in conjunction with multiple channels to meet agreed forecasting.
  • Drive and work in close collaboration with an exclusive Expert Team for Sensodyne. Develop Expert Marketing Strategy along with Head of Expert. Support Expert Marketing Manager in accelerating Expert Engagement Activities, execution of regular meetings to monitor progress and forecasting & management of expert samples.
  • Accountable for brand performance tracking of Sensodyne and recommending future Brands and Category Strategy.

Senior Brand Manager (Sensodyne) GSK Pakistan-April 2021


  • Strategize, Plan and ensure timely execution of in-market new product launches working closely with Area Marketing Team, Sales Team, CommEx Team, Expert Team, GMS, Supply, Demand Forecasting & Area & Global Sensodyne Category Teams.
  • Activate and consistently deploy winning claims working closely with Area, Regulatory, Medical and Activation Teams for Sensodyne.
  • Actively contribute to local innovations with support from NPI Lead and follow PMR cycle to ensure launch targets are realistic and delivered for Sensodyne.
  • Responsible and accountable for building category defining brands that consumers will love in Oral Health by achieving market share targets along with Expert KPIs (Number of Calls, Recommendations, Frequency, Detailing Activation Strategy, development of Promotional Material) for Sensodyne.
  • Create, develop and implement the activation strategy for Sensodyne, to meet the needs of the LOC business plans agreed in MAPs, in close collaboration with Area Teams.
  • Identify appropriate investment mix between advertising and promotion efforts in collaboration with Area/Category Teams and LOC Cross-Functional Team (Sales, Trade Marketing and Expert Teams).
  • Plan, manage and deploy Working Media to optimize return on investment on TV Airing, Radio Airing, Print, Digital Marketing and Public Relations.

Requirements :

  • Bachelors or Masters in Marketing
  • Experience of 5-7 Years Experience
  • Leadership & Team Building Skills
  • High level of Strategic Influencing
  • Managing internal and external stakeholders through multiple levels of collaboration
  • Strong analytical skills for Commercial and Expert
  • Strong understanding of the dynamic and complex nature of Category across Rx and Cx
  • Relationship building across various levels
  • Working across boundaries with multiple cross-functional Teams

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